Tone of Voice

#What Tone of Voice does

Voice profiles — personality, dos and don'ts, banned words, examples — that ground every AI-drafted word in how the brand actually speaks.

• Structured, not prose. Personality traits, explicit dos and don'ts, banned words and reference examples — a format an AI can actually obey, not a mood board.
• Grounds all content AI. Newsletter, content and social drafting read the voice profile before writing a word. On-brand is the starting point, not the third revision.
• Per brand. Multiple profiles with one default — because an agency speaks in its clients' voices, not its own.
• Readable over MCP. Your external AI reads profiles via sstm://tone-of-voice and grounds its own drafting the same way the built-in AI does.

#On the MCP surface

This module is the AI's style guide. It reads sstm://tone-of-voice — preferring the default profile — and every draft it produces inherits the personality, the rules and the banned-word list.

Resources (read):

• sstm://tone-of-voice

Full definitions live in the MCP reference.